Stronger together → Digital together. The people behind Frag-Maria

More reach, more conversion, more impact – with smart sales, sophisticated commerce and AI-supported communication. As a digital commerce architect (Salesbroker GmbH & ALL-AVATAR), CDO/CAIO at TAVORA Brands and TÜV-certified AI trainer, I translate 25+ years of B2B sales into high-performance B2C/D2C ecosystems. For SMEs, I build digital sales channels that scale: from clear concepts and clean integrations to measurable growth. ‘Work smarter, not harder’ – with LLMO content, social & conversational commerce and conversion excellence.

✓ Digital sales architecture: – von Discovery & Funnel-Design über MVP bis – From discovery and funnel design to MVP and scaling: commerce roadmaps that deliver results.

✓ Smart interfaces: – Shop, CRM, PIM/ERP, Payment & Marketing-– Seamlessly connect shop, CRM, PIM/ERP, payment and marketing automation (APIs, webhooks, data flows).

✓ Conversational Commerce: – Meta (Instagram/Facebook), TikTok & WhatsApp with creatives, storytelling and performance setup.

✓ Conversion rate optimisation (CRO): – Data-driven: funnel analyses, PDP excellence, A/B testing, on-site search & minimising checkout friction.

✓ AI-Driven Marketing & LLMO: – strukturierter, maschinenlesbarer Content (Schema, E-E-A-T) für Sichtbarkeit in ChatGPT, – Structured, machine-readable content (schema, E-E-A-T) for visibility in ChatGPT, Gemini & Perplexity – SEO + LLMO instead of ‘just SEO’

✓ Interactive AI features: – Chat- & VoiceBots sowie digitale Avatare; u. a. „Frag-– Chat and voice bots as well as digital avatars, including ‘Frag-Maria’ as a first-level service avatar for 24/7 customer dialogue.

✓ Omnichannel & Operations: – Inventory forecasts, fulfilment acceleration, service playbooks; quality and speed as Switzerland's home advantage.

✓ Enablement & Trainings: – AI upskilling for teams, sales enablement and practical workshops (TÜV-certified).

Promise: High-conversion solutions that sell and inspire – ‘Aim high – Think big – Go far.’

DANIEL GWERDER

So that your text has the effect it should have online – reader-friendly, precise, logical and engaging. As a content architect at Salesbroker GmbH & ALL-AVATAR, I help our customers get their digital communication across – with clearly structured texts, effective messages and the right tone for each target group.

✓ correct

✓ edit

✓ proofread

✓ Online text optimisation

✓ AI-supported content

✓ AI-supported keyword score

✓ LLM-Ready Content Services: Optimisation and creation of content that can be recognised, processed and reproduced in context by large language models (LLMs).

DEBORA GWERDER

I support ALL-AVATAR projects as a partner for the development and implementation of digital avatars that can do more than just answer questions. My focus is on designing intelligent first-level service avatars that create real experiences – around the clock, visually present and brand-compliant. I bring my experience in product development, customer service and technology integration to create solutions that are immediately applicable and future-proof for SMEs in e-commerce and the service sector.

✓ Your brand: We use digital avatars that not only communicate, but also embody your brand – with voice, facial expressions, gestures and personality.

✓ Intelligent connection: We provide an intelligent combination of chat, voice and avatar technology – perfectly integrated into your existing processes.

✓ First-level service avatar: We build solutions that scale – from prototypes to fully-fledged first-level service avatars.

✓ Better customer experiences: The goal of delivering greater efficiency, better customer experiences and measurable added value.

THOMAS HRUSKA

AI-Pilot for human and digital transformation

ALL-AVATAR combines technological excellence with effective market development. In our partnership, I guide companies from vision to value creation as an AI pilot. With over 30 years of experience in customer service communication and business development, I am familiar with every touchpoint – and translate AI into robust processes, key performance indicators and tangible quality. I coined the concept of the ‘digital employee,’ which is expanded into a digital personality through avatars and thus becomes the service face of the brand, product and company. The guiding principle is the human-digital balance as a sustainable model for the future: empowering people, scaling AI, securing trust – this is how human-digital sovereignty emerges as the core goal of my methodological and operational work.

✓ Service strategy & journey design: End-to-end architecture across all touchpoints – clear KPIs, quality gates and measurable service excellence

✓ Digital employee & avatar persona: Role, persona, tone, rules of conduct, compliance – the avatar as a credible ‘service face’ in daily operations

✓ AI roadmap & guidance function: Use case scouting, value cases, prioritisation,Governance & Risiko – von Pilot zu skalierbarem Produktivbetrieb

✓ Human-digital transformation: Roles, skills, playbooks and change – aligning teams, leadership and partners with human-digital sovereignty

✓ Thought Leadership : Lecturer/keynote speaker/co-author, curated AI partner network (Germany/Austria/Switzerland & USA) and 25+ years of trend and future research – for practical transfer and strategic foresight

✓ Executive sparring and governance: C-level enablement, decision-making and accountability models (GDPR, responsible AI, brand safety) – clear guidelines for sustainable scaling

The result: faster productivity, less risk, higher service quality – and the digital employee as the ‘icing on the cake’ of a sustainable human-digital service transformation.

MICHAEL SCHMID